BRANDING / UI-UX DESIGN

USPS — NEXT GEN DELIVERY VEHICLE SHOWCASE

ROLE

Graphic Designer

TIMELINE

2026

TOOLS

Figma · Illustrator

SCOPE

Desktop and Mobile Site

OVERVIEW

A concept marketing site that builds hype for the USPS's new delivery vehicle, the NGDV. It turns a utilitarian mail truck into a hero product, leading with bold typography, real photography, and big infographic moments that make the safety and capability story impossible to miss.

THE CHALLENGE

The NGDV is a massive leap over the 30-year-old truck it replaces, but "government delivery van" doesn't exactly sell itself. The site had to make dry spec-sheet facts (360-degree cameras, airbags, air conditioning, cargo volume, EV range) feel exciting and premium.

THE APPROACH

I built a long-scroll landing page with a modern look, blue tones with a single hot accent, and an automotive-poster type system that lets the numbers do the talking. Every stat gets an oversized, animated treatment, and photos drop into place across the page.

Browse the site yourself, see what the NGDV has to offer. Desktop and Mobile friendly.

RUDOLPH WARD II — GRAPHIC & INSTRUCTIONAL DESIGNER

© 2026